Nielsen: Obama Oath of Office watched by 37.8 Million

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Nielson: Obama Oath second most watched in history

Nearly 37.8 million Americans watching at home viewed President Barack Obama’s oath of office and inaugural speech between the hours of 10:00 a.m. and 5:00 p.m. ET on January 20, 2009.  This is the most viewed inauguration since the record of 41.8 million viewers who watched Ronald Reagan’s 1981 inauguration.

This is the first inaugural since Nielsen began tracking time-shifted viewing, and this year’s data is based on Live + Same Day, meaning incremental viewing during the same broadcast day is included.

Download the complete report.

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